– Lenin created the first truly modern propaganda machine, and its most colorful, dramatic and original form was the poster. (Fact)
The idea for this photo shoot was borrowed from the vintage Soviet posters. I came across a few “Bolshevik Era” posters and decided to reinterpret the idea with a twist of fashion flare. The concept was to create the exact same image with similar colors and poses, but with rather less patriotic context.
The original poster exhibits a serious looking woman who’s holding a finger on her mouth, with the Russian inscription below that translates: “Don’t tell”. She is addressing the public to be as discreet as possible and not to talk about certain secrets…. She is warning us that even the “walls have ears”.
My interpretation of the same poster has a different meaning. I worked with the fashion photographer Alexandre Paskanoi [>] who came up with an interesting idea of mentioning the famous party which is called “Don’t Tell my Booker“. This event is well-known in the fashion circles. Here is the video of the “Don’t Tell my Booker” party.
On this poster the model Viktoriya Gera sarcastically warns us of keeping her little secret….. And not to tell her booker about it. I think it is a very modern and hip parody of that old time PO-faced poster!
The poster “Respect the Rules of Vogue” is another version of the famous vintage Russian illustration. It could be considered as an equivalent of the vintage American patriotic poster – “I Want You For US Army”. Both posters – American and Russian were addressed to their people to join the army and to fight for their motherland.
I decided to dedicate it to Naomi Campbell. She has become very popular in Russia and she is often being discussed and photographed in the Russian Vogue. She gave up residency in London and now calls Moscow ‘home’.
Here is another example of the contemporary colorful illustration by Shepard Fairey. He has also artistically fused the vintage and modern context together which created very original and thematic posters. He is the famous artist who has created the iconic series of posters in 2008 to support Barack Obama’s candidacy for President of the United States. See below.
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