“Fashion is essentially a game of hide and seek between seduction and privacy”.
– James Laver
Before we dress up for everybody, we wear lingerie for ourselves. Your undergarments that hide beneath are just as important as your everyday outfits. And just like the personal style that separate us from each other, we’re all have our individual preferences when we shop for lingerie. Some ladies go for something sweet with ruffles, ruching and bows. Others prefer more provocative and risqué undergarments that make them feel empowered and feverishly feminine. The rest rely on practical basics like barely-there thongs and adhesive bras.
Today’s post is about my latest collaboration with Montreal lingerie label Sokoloff.
I have picked some of my favorite items that I would wear on a daily basis.
Sofia Sokoloff is the ambitious designer behind the Sokoloff Lingerie label. Her collections describe the classic femininity with the elements of modern retro.
1. How long ago did you start to design your collection?
– I started designing Sokoloff Lingerie in 2011. I was finishing studies in Industrial management and I previously had an experience working in the fashion industry. My goal was to create a local brand, and manage a local production in Quebec.
– I sell in Montreal, Verdun, Laval, Sherbrooke, Quebec, Magog and Toronto. I am starting distributing in Vancouver very soon.
– I am selling online, but I don’t focus right now on my website. It is a plan to work on in the next few months.